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From the floor
Where it came from
Back in 2014 it was a seventies A frame on the lake, a couple of speakers, and whoever could fit in the living room. Nobody called it a festival. It was just the best night of the winter.
12 years later it's 2,500 people over a weekend in downtown Kelowna, and it's still homegrown. We run our own marketing, shoot our own content, and book the acts we'd want to see ourselves.
Still the best weekend of the winter.
That's the yard at Red Bird in 2023, shot from the drone. Outside, in February, and packed right up to the stage.
Friday
February 26
Friday kicks it off on low end. The main stage goes heavy all night, house and UKG and bass built for a room that moves, with live art going up in real time while it happens. The Wardrobe runs its own lineup in the back, and it is on the poster for a reason.
Saturday
February 27
Saturday goes all day, from the afternoon until close. It is the one people book the weekend around. House and bass on the main stage, The Wardrobe running its own bill behind it the whole time, and the building dressed by hand from the door in. It starts easy and it does not stay that way.
Fireside is 2,500 people over 2 days who dress up, stay for hours and tell their friends about it after. That's a pretty good room to be in.
We build every partnership around what you actually want out of February. The bar, a stage, a corner of the building, or the photos and video we shoot all weekend. Tell us what you're after and we'll shape something that fits.
First in line
